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| 3Dconnexion Announces Breakthrough Pricing for 3D Motion Controllers Volume strategy aims to accelerate penetration beyond current installed base
LOS GATOS, Calif. – October 24, 2005 – 3Dconnexion, a Logitech (SWX:LOGN) (NASDAQ:LOGI) company, today unveiled its new entry product, making available its award-winning SpaceTraveler™ 3D motion controller at a breakthrough price of $199. This is half the price of the previous entry product from 3Dconnexion. As the new entry product, the SpaceTraveler is part of the award-winning product line that includes the SpaceMouse® Plus, SpaceBall® and the SpacePilot™ motion controllers. With the new entry-level price point, and broad support for more than 120 applications, 3Dconnexion aims to rapidly expand its customer base beyond the 350,000 3D professionals that currently use its products. “We recognize that there is an audience that will participate in the productivity and ergonomic advantages of 3D motion controllers at a more affordable price point,” said Rory Dooley, president of 3Dconnexion. “We have run several pricing tests at recent trade shows and have been really encouraged by the overwhelming response. We believe that there are a large number of potential users who want an aggressively priced 3D motion controller product, without compromising high quality, broad application software support and a full 3-year warranty.” View a video of Rory Dooley discussing affordable SpaceTraveler pricing and the 3dconnexion product line. 3Dconnexion has begun to take advantage of Logitech’s high-volume operations infrastructure for the entire product line and has negotiated high-volume purchase agreements with its suppliers. These were essential steps for achieving the lower cost structure required for the new entry pricing on the SpaceTraveler. At $199, the SpaceTraveler makes 3D motion controller technology affordable for most 3D professionals and is aimed at those seeking an introduction to the benefits of a two-handed work style and planning on a moderate design work load. Working with both hands allows users to efficiently pan, zoom, and rotate 3D models on the screen in a single simultaneous movement while they continue to make changes to their models with the mouse in the other hand. In addition the SpaceTraveler’s eight programmable buttons allow custom application shortcuts to be accessible with a single click. Its compact size takes up minimal desk space and also makes it ideal for mobile professionals who need to design while traveling. The SpaceTraveler supports more than 120 3D professional applications, and has won several prestigious awards including Desktop Engineering’s Reader’s Choice Award, Game Developer Magazine’s 2003 Finalist Award, and Animation Magazine’s Seal of Excellence Award. It is backed by 3Dconnexion’s worldwide support network and carries an industry leading comprehensive three-year warranty. The new pricing for the SpaceTraveler is available immediately on 3Dconnexion’s website as well as through it worldwide distributors, resellers, and selected OEMs. www.3dconnexion.com/spacetraveler
Contacts: Tanya Jeffers
About 3Dconnexion 3Dconnexion, a Logitech Company (SWX:LOGN) (NASDAQ:LOGI), is the leading provider of 3D input devices that enhance the user interface for professional 3D applications in markets such as product design (CAD/CAM/CAE), modeling and animation (digital content creation). More than 350,000 designers, animators, and artists use 3Dconnexion's award-winning line of motion controllers, including SpacePilot ™, SpaceBall®, SpaceMouse® and SpaceTraveler™. 3Dconnexion is headquartered in Silicon Valley, California, with offices in Boston, Dallas, Detroit, Los Angeles, London, Milan, Munich, Paris, Shanghai, Tokyo, and Wroclaw. For more information, visit http://www.3Dconnexion.com © 2005 3Dconnexion. All rights reserved. 3Dconnexion, the 3Dconnexion logo, and other 3Dconnexion marks are owned by 3Dconnexion and may be registered. All other trademarks are the property of their respective owners. |
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